So lets take crisps reviews as an examply of EWOM techniques...Ive chosen 3 reviews i found online to compare and contrast.
Review no. 1 - http://www.reviewcentre.com/review674161.html
This is a review about Roast Beef Monster Munch. This wasnt a great review, it was written by a consumer of an older demographic than monster munch is aimed at. It was also a very descriptive and personal review rathar than focusing on the product it focused on the consumer, so all in all it wasnt very helpful!
Review no. 2 http://www.youtube.com/watch?v=slpChM-LY0Q
This is a review about the World Cup Walkers Crisps flavours! This review is interactive as it is on video, therefore it felt more credible and relevant to my research. This was another consumer review, but from a younger demographic. It was informative and funny and very much enjoyed!
Review no.3 http://www.reviewcentre.com/review661452.html
This is a very short consumer review detailing the writers need for the return of Bovril crisps. It is hard to rate this review for demographics and lifestyle as it is so short however we can assume it is an older writer as they are talking about crisps from a while ago. However i thought it was interesting how the writer reccomends a new pack of crisps that apparantly taste like bovril! This review made me want bovril crisps!
Thanks for reading about EWOM today! and remember...Let's get digital!
XOXO
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