Map of Marketing Information Systems - Daniel et al

This journal explores Daniel's objective to devlop a high level process map of the marketing domain and then use this map to develop a map of marketing information systems.

Above is the map created of the marketing domain which is a definete strength of the journal as opposed to the IS map it is much clearer and can be easily adapted to the moving nature of the marketing climate.

This is the IS support map Daniel created which is much less adaptable than the original domain map as it is very busy and would be less adaptable to the changing environments of UK digital marketing activity.

In conclusion Daniel states that marketing practice has to keep up with IT modifications in order to work more efficiently.