Hi Tec Viral Ad - Liquid Mountaineering

This Viral ad for Hi-tec has gathered almost 9 million views in the space of 12 months and was even featured on Channel 4's Rude Tube counting down the top 50 viral ads of the year!

The ad looks at the sport of liquid mountaineering and the equipment needed for consumers if they wish to learn how to become a liquid mountaineer.

The ad flows like a short film and has a great story, this is prbably why it has been so well received online, with the ad culminating in a successfull liquid mountaineering attempt for the whole team. As well as this while focusing on the sport it heavily suggests the use of the equipment therefore making it a successful viral ad!

XOXO Let's get digital!