Hi Tec Viral Ad - Liquid Mountaineering

This Viral ad for Hi-tec has gathered almost 9 million views in the space of 12 months and was even featured on Channel 4's Rude Tube counting down the top 50 viral ads of the year!

The ad looks at the sport of liquid mountaineering and the equipment needed for consumers if they wish to learn how to become a liquid mountaineer.

The ad flows like a short film and has a great story, this is prbably why it has been so well received online, with the ad culminating in a successfull liquid mountaineering attempt for the whole team. As well as this while focusing on the sport it heavily suggests the use of the equipment therefore making it a successful viral ad!

XOXO Let's get digital!

EWOM....what does a review mean?

So lets take crisps reviews as an examply of EWOM techniques...Ive chosen 3 reviews i found online to compare and contrast.

Review no. 1 - http://www.reviewcentre.com/review674161.html
This is a review about Roast Beef Monster Munch. This wasnt a great review, it was written by a consumer of an older demographic than monster munch is aimed at. It was also a very descriptive and personal review rathar than focusing on the product it focused on the consumer, so all in all it wasnt very helpful!

Review no. 2 http://www.youtube.com/watch?v=slpChM-LY0Q
This is a review about the World Cup Walkers Crisps flavours! This review is interactive as it is on video, therefore it felt more credible and relevant to my research. This was another consumer review, but from a younger demographic. It was informative and funny and very much enjoyed!

Review no.3 http://www.reviewcentre.com/review661452.html
This is a very short consumer review detailing the writers need for the return of Bovril crisps. It is hard to rate this review for demographics and lifestyle as it is so short however we can assume it is an older writer as they are talking about crisps from a while ago. However i thought it was interesting how the writer reccomends a new pack of crisps that apparantly taste like bovril! This review made me want bovril crisps!

Thanks for reading about EWOM today! and remember...Let's get digital!

XOXO